Pay-Per-Click Management

Pay-Per-Click (PPC) advertising is currently the fastest way to bring a substantial amount of traffic to your website.  There are several pay-per-click engines, but the main ones are Google, Yahoo, and MSN.  When you set up an account to advertise with their pay-per-click programs, you create small text advertisements and then bid for placement against other companies.   When someone clicks on your ad, you are charged an amount up to your maximum bid.  The bids range anywhere from $0.05 cents up to $10 or even more for some keywords (top spots for words like: insurance, mortgage, lawyer, ect…)

In the past, whoever had the highest bid would come up in the top sponsored search position, and thereby get the most traffic.  But when Google came out with their pay-per-click program, they created an algorithm that bases your ad's placement on bid amount, relevance, and click-through-rate. This meant that someone could boost their position in the Google's sponsored listings by creating text ads that were more relevant and by having a higher click-through-rate.  Yahoo has recently adopted this same strategy.  This strategy works in favor of the company that is willing to spend more time and effort working on the relevance of their ads, and works against those who don’t. 

This is where Netmark Essentials comes in.  Most small businesses don’t have the time to learn all the strategies that are necessary to create an effective pay-per-click campaign.  It takes knowledge, understanding, patience, and a lot of time.  Pay-per-click can be one of the best marketing moves you ever make if it’s done right, and Netmark Essentials has all the tools to create an effective campaign for any company interested in this form of marketing. 

We know how to run an effective pay-per-click campaign, always keeping in mind that it’s not just about getting traffic to your website at any cost, but at a cost where each keyword is profitable.  Many web marketing companies don’t understand this because they are made up of computer geeks who have learned a little bit about how to be businessmen.  We’re businessmen who have learned how to be computer geeks.  We understand that our true objective is to make your company more profit, not just to get traffic to your website. 

If you have any questions, or would like to have Netmark Essentials manage your pay-per-click campaign, please call our firm at (208) 522-1016.