Comparison Shopping

Comparison shopping is now one of the best ways for small businesses to compete with the big boys. If you're not taking advantage of this marketing method, you may be losing out on a huge chunk of your potential Internet sales. Fortunately, Netmark Essentials can help.

There are dozens of comparison shopping sites on the Web. These sites display products from several different e-commerce sites across the Internet. When a shopper goes to these sites to find a product they're looking and decides to click on a link to a store, the store pays a per-click charge (similar to that of pay-per-click search engines).

Unlike pay-per-click search engine bids, everyone on the comparison shopping sites pay the same price per click - big big or small - which means the larger companies normally don't have an advantage over the smaller ones.

The other big advantage to this method of advertising is cost per conversion. Our studies show that the cost per conversion (CPC) on comparison shopping sites is normally much lower than pay-per-click, making it one of the most affordable and effective methods of Internet advertising available.

Netmark's Favorite Comparison Shopping Sites: