Comparison Shopping Data Feed Management

Comparison shopping sites such as (Froogle, Shopping.com, Yahoo Shopping, Nextag, ect.) have become one of the best ways for small businesses to compete with the big boys.  Comparison shopping sites display the same product for sale on several different sites.  The price it's being sold for is also displayed so it's easy for customers to find the best price quickly.  On comparison sites, everyone pays the same price, big or small, which means the larger companies normally don't have an advantage over the smaller ones.  The Cost Per Conversion (CPC) on comparison shopping sites is normally much higher than pay-per-click.  

The Problem:  Comparison shopping sites rely on data feeds, which are basically just text or xml files that contain all of your products, prices, and other information.  Data feeds are often hard to put together and each site is completely different so the data feed has to be changed for every site you submit it to.  Most web site owners are not computer savvy enough to extract the data from their site, edit it, convert it, and submit it.  But most of the ones who are savvy enough have a hard time getting around to getting it done because it takes so long.  Often, even after getting a data feed up on a comparison site, it takes too much time to maintain and products remain listed that are out of stock or discontinued, resulting in a lot of wasted money. 

The Solution:  There is nothing easy about editing, converting, and submitting data feeds, but we have the tools and the know how to make it easier.  We update your data feeds regularly on all the major comparison shopping sites to ensure we get you the best ROI.